Utah Jazz ‘24 All-Star Campaign
Creative Director: Chris George
Video Producer and Director: Joon Lee
Copywriter: David Shum
Designer: Stockton Bermingham
Director of Photography: Trevor Free
It began with a commercial. A commercial that called on the past, after all, it was the team’s 50th season and we were going back in time all season long.
And of course, we printed those cards and gave them to fans. Each card was reminiscent of basketball cards of old and included fun, quippy bios that illustrated each player’s unique identity.
Full campaign recap: